Facebook fundraising ideas and tips ( how it can help promote your organization cause)

   Facebook users create profiles giving their demographics — their age, location, employment, education, marital status, and more — and then they begin identifying people they want to “friend” (which has become a verb, by the way) as they build their personal networks. Facebook users post photos, add links, upload videos, tell others what they’re reading, rate their favorite music, and chat in real time with each other. In addition to the dozens of applications available within Facebook, developers have created literally thousands of add-in applications that offer just about every type of extra available in the world of social networking.

   Fun is the motivating force on Facebook, and users often send each other gifts, take quizzes (like “Which Hobbit are you?”), play games, and watch and rate videos. In addition to the lighter side of Facebook, friends and families mobilize to join causes they care about — which, as you may have guessed, is where you come in.

   Facebook enables organizations to create their own pages and build fan bases. Similar to a personal account, the organizational page is free and includes all the social media features available on other pages. People can click a small icon to become “fans” of your organization. Whenever you post an update — by adding new content in the form of a new link, photo, video, or event to your profile page — your new content becomes visible to all your fans by way of their personal news feeds pages. These automatic news flashes help keep your organization in the minds of your public — and build on your “friendly” brand at the same time.

• Post your mission, Web site, and programs.
• Add photos of your staff or facilities, as well as photos of your programs in action if that’s appropriate.
• Add videos of staff members or recent programs.
• Create an events page to publicize upcoming events.
• Answer questions from fans and donors.
• Add a Causes module to raise funds online.
• Send updates to all your fans.
• Make use of Facebook advertising to expand your fans base. 
• You can also target some specific group of people that will support your cause based on age, occupation, country and interests.
• It is not always about money, always encourage people to share your post and updates to their friends, loved ones and families.

5 More Tips and ideas on sharing your organization Facebook page:

3. In addition to the basic updating features Facebook gives to organizations, it also offers you the ability to target specific groups of your users. (This service requires an upgrade on your account, though, which incurs a cost.)

4. If you choose to expand into the for-fee realm, you can also send messages to all Facebook users and create advertisements that display along the right side of Facebook users’ pages. The ads that appear on users’ pages are targeted to the specific demographic information in the users’ profiles, so your chances of getting your animal rights’ organization in front of animal lovers are pretty good.